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| TOP CHINESE AMERICAN MARKET HISPANIC MARKET GAY AND LESBIAN MARKET |
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What¡¯s New in Gay and Lesbian Marketing? By Stephanie K. Blackwood and Arthur R. Korant, double platinum From Advertising Age, August 28, 1972: Advertising clearly isn¡¯t treating the gay movement as a viable market, deserving of special campaigns and special treatments, as it is now beginning to do with blacks and women, and has done for years with teenagers¡.According to a New York Daily News executive¡.¡¯[we] would definitely not run ads using the word gay, or illustrating anything that would be explicit in its homosexual content.¡¯ The New York Times failed ¡®to see the need to run such ads.¡¯¡± <click for more...> |
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