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  news brief
 

Admerasia wins five Summit Awards for creative excellence

Admerasia Inc. is the premier multicultural agency in North America and the first choice for brands that want to reach the Asian and emerging markets. Admerasia¡¯s current client list includes: Citibank, Echostar, Foxwoods, Hennessey, KeySpan, Kraft, Lowe¡¯s Home Improvement, McDonald¡¯s, Mercedes Benz, Museum of Chinese Americans (MoCA), New York Hospital Queens (NYHQ), Procter and Gamble, Procter and Gamble Pharmaceuticals, and Verizon. Admersia was also recently awarded the 2005 3AF Creative Agency of The Year and the only Asian agency to ever win the prestigious AAAA O¡¯Toole award for Multicultural Agency of The Year in 2000...more>>


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Asian Americans Of all groups, Asian Americans possess the highest income figures and comprise an extremely diverse and desirable consumer opportunity. Along with Hispanics, Asian Americans have experienced enormous growth in the past decade.
Purchasing power in 2002: $296.4 billion
Population 2002: 11.5 million
Percent of U.S. population: 4%
Growth between 1990 and 2000: 46.3%
Projected growth in by 2020: 18.5 million

   

 

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